BTW Media Connect
Analytics Infrastructure

Enterprise-Grade Web Analytics.
Delivered as a Subscription.

Skip the hourly consultant fees. Get a fully verified setup for GA4, GTM, server-side tracking, Meta Pixel, Google Ads, and LinkedIn—complete with automated dashboards for a flat monthly rate.

Who Is BTW Media Connect For?

Marketing Leads

Need white-label web analytics setups but want to avoid GTM, Meta Pixel, and LinkedIn tracking headaches.

E-commerce Owners

Losing up to 40% of data to ad blockers and need server-side tracking via Meta CAPI to feed their ad algorithms.

Agency Owners

White-label web analytics setups but want to avoid GTM, Meta Pixel, and LinkedIn tracking headaches.

Founders & CEOs

Migrating to GA4 and flying blind without proper data layer or ad conversion tracking.

If any of these sound like you, BTW Media Connect is built for your business.

Your Current Google Analytics and Ad Tracking Is Failing You

Consultants Are Expensive

Consultants charge R 1 500,00+/hour for GA4, Meta Pixel, and Google Ads setup—and more when things break.

Tracking Breaks Constantly

Theme updates and policy changes kill your Google Analytics, Meta Pixel, and LinkedIn data.

You Lose Up to 40% of Data

Ad blockers hide conversions from GA4, Meta Pixel, and Google Ads.

Ad Platforms Starve for Data

Without accurate tracking, your ad algorithms waste money on the wrong audiences.

How BTW Media Connect Works

1

Choose Your Plan

Select Core, Server, or Intelligence.

2

We Build Your Setup

We configure GA4, GTM, server-side tracking, Meta Pixel, Google Ads, and LinkedIn.

3

Verification & Go-Live

We verify every tag and pixel. You install one line of code.

4

Monthly Insights

You get access to your performance data anytime via your dedicated dashboard

Setup takes 5-10 business days.

Our Web Analytics and Ad Tracking Packages

Core Foundation

For growing Lead/SaaS sites where minor data loss is okay.

R 3 500,00/mo

min 3 months

  • Full GTM/GA4 setup and configuration
  • Conversion tracking for leads, SaaS, and e-commerce
  • Meta & TikTok pixel setup
  • LinkedIn Insight Tag integration
  • Google Ads Tracking
  • Monthly: Traffic & Anomaly Reports
  • Monthly: Conversion & Revenue Tracking
  • Monthly: User Behaviour & Cohorts
  • Monthly: Tracking Health Checks
Most Popular

Server Command

For high-conversion SaaS/e-commerce that need accurate data.

R 7 500,00/mo

min 3 months

  • Everything in Core Foundation
  • Server-side infrastructure setup
  • Server-Side GA4 (Recover up to 40%)
  • Server-Side Meta CAPI
  • Monthly: Data Recovery Analytics
  • Monthly: Anomaly Alerts (GA4 and Meta)
  • Monthly: Automated Tracking Health Reports
  • ➕ Add All Other Platforms (Server side: Google Ads, TikTok, LinkedIn) – +R2,000/mo

Note: You pay Stape directly for hosting ($89–$167+/mo based on event volume).

Intelligence Views

See the full picture behind your marketing spend

R 4 500,00/mo

min 3 months

  • Custom Looker Studio Dashboards
  • Key revenue & sales metrics
  • Traffic & acquisition channels
  • Multi-channel campaign tracking
  • Detailed creative performance
  • Audience & demographic data
  • Fully white-label ready

Bundle & Save:

Server Command (R 7 500,00) + Intelligence Views (R 4 500,00) for R 11 500,00/mo (save R 500,00).

Full Customer Journey Tracking

From ad click to conversion — we track across every major platform.

Platform
What We Track
GA4 / Google Analytics
Traffic, behaviour, conversions, revenue, cohorts
Meta Pixel
Ad impressions, clicks, conversions, retargeting, CAPI
Google Ads
Conversion tracking, enhanced conversions, ROAS data
LinkedIn Tracking
B2B lead generation, conversion tracking, audience insights
Server-Side Tracking
Recover lost data from all platforms. Bypass ad blockers.

Why a Web Analytics Subscription Beats a Consultant

Consultant
BTW Media Connect
R 10 000,00 — R 25 000,00 one-off setup
R 3 500,00/mo predictable fee
Pay again when updates break tracking
Updates and maintenance included
You get a file dump. Good luck.
You get dashboards and monthly PDF reports
No monitoring. You find out when data drops.
We alert you to anomalies before they cost you

Over 12 months, a consultant costs R 30 000,00+. BTW Media Connect gives you premium, maintained tracking for less than half—with monthly insights that help you grow.

What You Get Every Month

Core Foundation

Monthly reports

Traffic, Conversion & Revenue Trends from GA4
User Behaviour & Cohort Demographics
Device Breakdown
Tracking Health Checks
Server Command +

Everything in Core Foundation

Plus monthly reports

Automated Tracking Health & Audit Reports for all platforms
Proactive Anomaly Alerts
Blocked vs. Unblocked Cookie Analysis

What Our Clients Say

"BTW Connect had our GA4 and Meta Pixel setup in days. The monthly reports have saved us hours of frustration."

Founder

E-commerce Brand

"Server-side tracking recovered 35% of our lost conversion data. Our ad spend is finally profitable."

Marketing Director

D2C Retailer

Frequently Asked Questions

What if I don't have GA4, GTM, or ad pixels set up yet?
We build your entire tracking architecture from scratch. You don't need a pre-existing setup; we handle the complete configuration for Google Tag Manager, GA4, and all required ad pixels.
What if I already have tracking installed?
To ensure absolute data integrity, we implement our standardized Master Container. We run a full backup of your current setup first, then replace or clean up conflicting tags so your data is accurate and uncompromised.
Will your tracking setup slow down my website?
No. We deploy lightweight container setups and leverage server-side tracking (via Stape) to offload heavy tracking pixels from the browser. You will simply need to install a lightweight CDN script alongside your GTM container to ensure reliable event tracking, keeping your site fast and fully optimized.
What is the difference between Core Foundation and Server Command?
Core Foundation provides browser-based Google Tag Manager and standard GA4, GTM, and ad pixel setups—ideal for event tracking. Server Command includes everything in Core Foundation plus advanced server-side tracking (via Stape and Meta CAPI), custom domain routing to bypass ad blockers, automated health reports, and anomaly alerts to recover up to 40% of lost data.
Why is there a 3-month minimum commitment?
Accurate tracking and meaningful analytics require a full performance cycle to mature. The 3-month term ensures enough clean, consistent data flows through your dashboard to effectively diagnose anomalies, build reliable cohorts, and optimize your campaigns.
How does server-side tracking (Server Command) work?
Server-side tracking routes your tracking data through a secure cloud container rather than directly from the user's browser to third-party servers. By mapping a custom loading domain, it makes tracking requests look like first-party data coming directly from your own website domain instead of obvious analytics domains. This prevents ad blockers and privacy extensions from stripping out your data.
Do I pay for Server Command hosting?
Yes. While the Server Command subscription covers our complete setup, configuration, and ongoing management of your infrastructure, you pay Stape directly for your cloud container hosting. This typically ranges from $89 to $167+ per month, depending entirely on your website's monthly event and traffic volume.
Can I upgrade, downgrade, or cancel my subscription?
You can easily upgrade your plan or add extra platforms (like TikTok or LinkedIn) at any time. After your initial 3-month commitment, the subscription continues on a flexible month-to-month basis.
Do I need a developer or technical team on my end?
None at all. We handle 100% of the technical heavy lifting, implementation, verification, and ongoing maintenance. You just paste a single line of GTM code onto your site once, and we take care of the rest.

Ready to Fix Your Web Analytics and Ad Tracking?

Stop guessing. Get accurate GA4 data, server-side tracking, Meta Pixel, Google Ads, LinkedIn tracking, automated dashboards, and monthly insights—all for a flat monthly fee.

3-month minimum applies • Provisioned in 5-10 business days • No hidden fees